How to write a direct response consumer marketing sales letter

How to write a direct response marketing sales letters to get customers and leads. This training looks at consumer behaviour, how to write sales letters, and copywriting. To be successful at web site promotion and direct response marketing, you need to understand human motivation and the buying process. Module Three of the Internet Business Development Suite takes you through basic direct response marketing and web site promotion techniques, including what motivates consumers to buy products and services. We also look at the key elements of good copywriting, and how to write online sales letters for web pages and emails, which compels your prospects to buy. By the end of Module Three you will have more knowledge of direct response marketing and copywriting than many web site owners out there.   Highly recommended!

Module Three will start you off on the journey to becoming a master copywriter, which is the key to your long term success. The course materials will give you the insight to which aspects of direct response marketing and copywriting are important, and why they work. Even if you decide to hire other people to write copy for you, the information covered will allow you to better judge the capability of any copywriter you hire.

You'll learn:

	How to turn web site visitors into customers.
	The psychology of consumer behaviour and the buying process.
	How to treat your customers so they will be more likely to respond in the way you require.
	Why Internet surfers are impatient and what to do to make them stay long enough to read your offer.
	Why headlines will make or break your sales success.
	How to write headlines which are more effective than 90% of those on the web.
	The five essential rules of formatting headlines
	How to construct an irresistible 'call to action'.
	How to use other peoples marketing materials without breaking copyright law.
	And Much Much More

As well as learning all the above, with Module Three you also get a workbook of practical exercises to help you develop your basic marketing materials, and other documents, such as a Headline Development Checklist and a Sales Letter Template, to help you define your marketing and sales messages.

You will also receive email support. If you have a question, we have a comprehensive FAQ file which you can access, and if your question is still not answered, you can email the author directly for a personal response!

Get Module Three of the Internet Business Development Suite now for just £9-95!		Order the full Internet Business Development Suite for just £69.95 , a 20% discount to the cost of buying the Modules individually.
Module Three		The Full Suite

Quick delivery!

When your order is processed via our Secure Order Form, we immediately send you an email containing download instructions, giving you instant access to the complete package via web delivery. 

Also take advantage of our 100% Money Back Guarantee. If you decide you don't want any product bought from The Web Trainer (owned by Steve Gears Associates), just tell us, for a full 100% refund (see Terms and Conditions for full details).

Want to know more details about each module? Click on the links below. 

Module  1

2

3

4

5

6

7

8

9

10

The Full Suite